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MJSA Members are committed to maintaining the highest standards of honesty, fairness, professionalism, and services. Our Code of Ethics serves to educate, inspire, and unite our members, and form the basis for specific Rules of Professional Conduct by which all members agree to abide.


1. MJSA Members are good corporate citizens. They contribute to the communities in which they operate when formulating corporate policies and management decisions.


2. MJSA Members strive to improve their professionalism and expertise at all times.


3. MJSA Members conduct their business with honesty, sincerity, truthfulness, and integrity.


4. MJSA Members understand that keeping promises and fulfilling commitments to all parties is vital to industry health and trust.


5. MJSA Members comply with the letter and intent of all pertinent laws regarding environment and property. Furthermore, they respect the property of others. 


6. MJSA Members will protect the industry from and inform clients against fraud, misrepresentation, and unethical business practices.


7. MJSA Members adhere to the letter and intent of all federal, state, and local laws, including all Federal Trade Commission guidelines and National Institute of Standards & Technology definitions, as they apply to the jewelry industry.


8. MJSA Members shall not make statements that they know to be false, misleading, disparaging, or defamatory in regard to a competitor’s or another industry member’s reputation, merchandise, or business practices. Nor shall a member make statements with malice or reckless disregard for veracity or potential to damage another industry member. A member may, however, truthfully state his or her opinion, whether asked or not. Furthermore, the member should make it clear that the statement is an opinion and set forth the opinion’s basis. 


9. MJSA Members merchandise may not be intentionally misrepresented as to its nature, authenticity, and/or origin.


10. MJSA Members will not engage in illegal, unethical, false, misleading, or deceptive business practices that are designed to fall within the letter of the law but, in effect, deceive clients or purchasers.


11. MJSA Members always fulfill conditions of their guarantees or service policies, as represented to their customers.


12. MJSA Members, when applicable, agree that any product it produces and/or markets will carry its U.S. registered trademark.


13. MJSA Members agree not to infringe on the copyrights, patents, or trademarks of any other company.

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